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Baynote Joins Endeca Extend Partner Program to Seamlessly IntegrateCrowdSourced...

Baynote, Inc. (http://www.baynote.com), the leader in Recommendations and Social Search, today announced that it has joined the Endeca Extend partner program to help customers quickly and easily integrate the Baynote Collective Intelligence Platform directly into Endeca-powered sites. Through plug-and-play modules, called cartridges, Baynote can plug directly into the user experience using Page Builder, a component of the Endeca Commerce Suite and the Endeca Publishing Suite. Through the innovative Endeca Extend program, Baynote now offers customers an integrated search, navigation, and merchandising experience that combines the Collective Intelligence Platform with Endeca to deliver exceptional lift in site engagement, sales, productivity, and customer satisfaction.

Endeca and Baynote are invested in the success of many of today'ss most successful online businesses, said John Andrews, vice president, Industry Solutions for Endeca. Endeca Extend provides the foundation to allow our customers to seamlessly integrate technologies with search and navigation-based promotion so our customers can focus on what matters most - creating a superior site experience to grow their businesses.

As a certified member of Endeca Extend, Baynote has access to the ideas, technologies, and tools needed to integrate search and navigation-based merchandising and spotlighting into their existing offerings. In turn, site owners can leverage Endeca Extend to maximize their investment in the Baynote Collective Intelligence Platform. Endeca Extend empowers retailers and distributors to create effective, profitable site search, navigation and merchandising, resulting in faster time to outstanding sites with higher conversion rates and order sizes. Endeca Extend enables media and publishing firms to create a site experience that engages visitors and draws them deeper into content, increasing page views, advertising revenue, and subscription sales.

Baynote is thrilled to add Endeca to our growing list of prestigious technology partners, said Kaushik Ghate, Baynote Product Manager. By joining the Endeca Extend partner program we are able to combine Baynote'ss technology, which taps into the collective wisdom of the silent majority of site visitors, with the efficiency, speed and ease of Endeca'ss Commerce and Publishing Suites. It'ss a winning combination that we are excited to offer our joint customers who want to maximize their online revenues and overall customer experience.

Endeca Extend partners are participating in this year'ss Discover conference being held this week in Boston. For more information on Endeca Extend, visit www.endeca.com/partners.

About Baynote

Launched in 2006, Baynote delivers on-demand recommendation technology and social search for websites. By automatically displaying the best content and products, the Baynote Collective Intelligence Platform (CIP) increases online revenue, leads and impressions. Baynote serves recommendations each day to over 20 million visitors to the websites of its e-commerce, media, and enterprise customers, including Expedia, Intuit, Motorola, NASA, Symantec, The Knot, TurboTax, Urban Outfitters, US Appliance, and VMWare. For more information, please visit www.baynote.com.

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About Endeca

Endeca is a leading provider of search applications. Search apps built on Endeca'ss technology deliver the clearest visibility into information, driving hundreds of millions of dollars in cost savings and increased revenue for our customers. Powering these solutions is Endeca'ss Information Access Platform, a major enterprise search innovation based on a fundamentally new architecture for building high-ROI applications that let users access any data from anywhere any way they need it. With this improved information visibility, customers make better choices, and employees better decisions. More than 250 million end users around the world access information through Endeca solutions, which are in use at more than 600 leading organizations including: ABN AMRO, Boeing, Cox Newspapers, the U.S. Defense Intelligence Agency, Dell, Ford Motor Company, Hyatt, IBM, John Deere, the Library of Congress, Texas Instruments, and Walmart.com.

Headquartered in Cambridge, Mass., Endeca has operations in North America, Europe, and Asia. For more information: endeca.com or info (at) endeca (dot) com.

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