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Big Arrow Group Adds Katherine Burton as Account Supervisor

Big Arrow Group, a NY-based full-service strategic consulting and communications firm, today announced that Katherine Burton has joined the company as account supervisor.

In her new role at Big Arrow Group (http://www.bigarrowgroup.com/), Ms. Burton will manage assignments from Genzyme, Bayer Schering Pharma and Northeast Utilities. Partnering with the agency's strategic planner and client service director, Ms. Burton will ensure the success of Big Arrow's programs and client projects.

Ms. Burton brings to Big Arrow Group more than seven year's experience working in corporate communications and brand management. Most recently, she served as an assistant brand manager of children nutritionals at Bayer Consumer Care where she lead a new product pipeline initiative and helped launch a successful new product.

Previously, as director of corporate communications at the American Arbitration Association, she was responsible for developing and executing communications strategies, media relations and brand identity guidelines.

Ms. Burton earned her master's degree in business administration from the Leonard N. Stern School of Business at New York University and a bachelor's degree from Boston University.

"Kate's business acumen and experience managing high-profile brand campaigns is a tremendous asset to our clients and we are delighted to welcome her to the Big Arrow team," says Mike Marino, president and founder of Big Arrow Group.

About Big Arrow Group

Big Arrow Group is a full-service strategic consulting and communications firm specializing in global brand development, marketing planning and integrated communications, new product development and market research. The firm has redefined communications deliverables through research and case-tested strategies to provide their clients with practical, easily activated strategies that build and accelerate brand momentum. Founded in 2004, Big Arrow Group is headquartered in New York City, NY. Big Arrow Group provides strategic planning and corporate brand development in technology, healthcare, pharmaceutical and business-to-business for a wide range of clients, including Biocodex, Genzyme Corporation and W.R. Grace and Company. To learn more about the Big Arrow Group, please visit http://www.bigarrowgroup.com.

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