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Brooks Research Releases Genius Marketing

Genius Marketing maintains profit margins through automated cost-per-sale based bidding (http://www.brooksresearch.com), reactivity to click fraud and cost controlled experimentation on new search terms. The system automatically calculates and updates bids on tens of thousands of search terms based on real world business goals.

As a result, search terms that are managed by Genius Marketing are up to date with current market conditions and in sync with the users' financial goals of cost per sale and budget.

Increasing and maintaining the conversion-to-sale rate of website visitors is crucial to growth and sustainability in an on-line business. Genius Marketing includes a new innovative testing system called "Marketing Lab" that takes reliable design testing methods to the next level with up to date browser and web technology.

The system connects with all Google Adwords and Yahoo! Search Marketing accounts through a simple web interface.

For more information and video tutorials on this topic visit www.brooksresearch.com.

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