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Carrentals.co.uk Chooses IndexTools Web Analytics

Earlier this year Carrentals.co.uk switched to become a price comparison site, comparing prices from over 40 car rental companies, including Holiday Autos, Alamo, Thrifty and its own Carrentals.co.uk prices. Unlike other meta search engine comparison sites, which use pay per click (PPC) revenue models, Carrentals.co.uk uses a commission per acquisition (CPA) model, which it says provides a fairer service to car hire providers and better prices for customers.

The new comparator site enables visitors to compare the best car rental deals in seconds, with easy filtering of prices by car type or provider. Web analytics from IndexTools, meanwhile, empowers Carrentals.co.uk to maximize its price comparison functionality.

"We turned to IndexTools because we were aware of our need for web analytics," said Gareth Robinson, Director of Carrentals.co.uk. "But we needed a provider that would guide us along the learning curve and support us in installing and customizing the web analytics tool based on the specific requirements of a price comparison business. This would enable us to use it well: to promptly generate the value-adding data we require in a way we can use immediately."

Gareth has not been disappointed. Not only has IndexTools added value to online price comparison approach, he said further, but they have also helped his firm track the effectiveness of their online marketing campaigns aimed at drawing potential customers to their website.

"We get precise, useful data from the reports their system generates," he said. "Thanks to IndexTools, we learn very quickly how web users respond to our campaigns, so we can then make timely corrections, if necessary. This level of customer understanding is increasingly important in the current market, and we see it as playing a key part in our on-going development."

About Carrentals.co.uk

Carrentals.co.uk was launched in February 2003 and grew to become one of the UK's leading online car hire companies by 2006, when it also booked its 100,000th customer.

In 2007 the company re-launched its site to create the first major online price comparator in the travel industry. Using the latest technology the new Carrentals.co.uk site now searches over 40 different car hire websites, providing an impartial comparison of the best prices available.

Websites searched include Alamo, Thrifty, Sixt, Holiday Autos, Opodo, EBookers, Carrentals.co.uk and EasyCar, with the Carrentals.co.uk site quickly comparing prices and allowing customers to refine their search by car type or provider.

The Carrentals.co.uk site also features over 6,000 links to useful tourist information sites, plus over 2,700 pages of travel information in a mini-guide format.

To book or for further information visit www.indextools.com

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