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DMi Partners Tackles the New Mitchell Ness Game Plan



Need a vintage wool baseball jersey for a chilly Spring game, or want to show your support for the Draft in authentic NFL apparel DMi has just made that easier. DMi Partners, Inc., a full-service interactive marketing and e-business management firm, announced today the re-design and launch of the new Mitchell & Ness (M & N) website, the pioneer in throwback sportswear. The substantial redevelopment of the M & N site was implemented to vastly improve customer experience, as well as to offer M & N more flexibility when merchandising their products and servicing their customer's needs.



"Partnering with DMi has proved invaluable for my company. Our online sales have skyrocketed, and our marketing dollars are going farther than ever before. DMi emphasizes accountability and provides detailed results reports, which allows us to be more strategic and efficient," says Sean McKinney, General Manager of Mitchell & Ness.



As the interactive agency of record for over three years, DMi brought to the table a strong understanding of the M&N business. They were now tasked by M & N, to redevelop the site for this leading-edge vintage sportswear company. The business has evolved from an authentic jersey and jacket maker into more lifestyle products, which require fashion-based customers to be able to navigate in the manner they are used to.



With Mitchell & Ness' loyal customers of die-hard fans and fashion-forward individuals in mind, DMi's developers successfully built and launched a fresh, innovative website that features a host of new navigation tools, including a dynamic two-tiered navigation system, which allows visitors to navigate either by their favorite team or by product type, regardless of team. The decision to add this two-tier navigation system was driven by M&N adding many new lifestyle lines to its core authentic jersey and jacket lines. The Featured Product section was born from a desire to highlight the detail and quality of each garment that M&N produces. This section offers a unique merchandising interaction whereby visitors can mouse-over call-outs on a select group of core garments that highlight the features that makes a given product unique to M&N.In addition, as part of the comprehensive redesign implementation, DMi more prominently displayed the on-site search box. The DMi team also streamlined the checkout process into a single page -- reducing customer checkout time significantly.



In fact, since partnering with DMi in 2005, Mitchell and Ness has seen a steady increase in the quantity of sales and quality of customer service, while decreasing their call center expenses; improvements in the funnel process that have yielded a higher conversion rate; increased communication with current customers through e-mail offers and personal attention; and positive customer feedback through surveys and focus group polling. They have also streamlined the M & N back-end processes for less error and improved customer service efficiency.



Celebrating their fifth year in business in '08, DMi Partners, an award-winning e-commerce and interactive marketing agency, provides comprehensive online services for companies around the globe, including e-business consulting and management, creative design and copywriting, search engine marketing, performance-based marketing, email marketing online media planning and placement, and tracking and analysis.While spearheading dynamic and proven campaigns, DMi Partners focuses on driving measurable online business for their clients, combining risk and reward. DMi's compensation is tied to the client's campaign performance; they understand what it means to be a true partner, which is why DMi's business model focuses simultaneously on creativity and ROI - driving brand recognition, bottom line profitability and long term growth.



For more information about DMi Partners please visit www.DMiPartners.com, contact Kristi Hughes at 215-816-2954 (Kristi@manavistapr.com) or Jenny Sweeney at jennys@dmipartners.com.



About DMi Partners


DMi Partners is a full-service interactive marketing and e-business management firm. We connect our clients with their target customer demographic through services such as search engine marketing, media planning, and customer acquisition, retention, and relationship management programs. Founded in 2003 with offices in Philadelphia, PA and Boca Raton, FL, DMi Partners delivers dramatic results for clients across a wide range of industries including retail, telecom, and financial services. Through a diverse knowledge base and commitment to service, DMi Partners creates innovative, cost effective, and results-driven solutions for each client's individual needs.






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