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Datran Medias StormPost Selected by Microsoft for World Wide Email...

Datran Media, who recently launched EO.com the first exchange online for cost-per-acquisition media, announced that Microsoft has selected its StormPost solution to deliver email newsletters and marketing communications worldwide. Microsoft selected StormPost for its ability to be customized to their needs, its unmatched scalability and to benefit from Datran Media's deliverability and compliance expertise. Microsoft's technology team recently accepted the StormPost .NET-based platform, a collaboration of the two companies, as a component of Microsoft Digital Advertising Solutions.

In collaboration with Microsoft, Datran Media (https://www.eo.com) Exchange Online (EO.com), the first real-time market exchange that enables advertisers to bid for email and cost-per-acquisition (CPA) display media distribution. Launched in April 2007, Datran Media President Matt Keiser describes EO.com as "a bid driven marketplace that provides advertisers with the same type of tool set they use to manage paid search campaigns, which they can now use to manage their email and banner campaigns."

According to a 2006 Forrester Research study, more than 25 percent of online advertising inventory is never sold, left "remnant" or undersold. Datran Media Chief Technology Officer Joshua Baer saw the opportunity for remnant inventory to connect StormPost ESP customers with the EO media exchange. "Most email marketers I talk to have no way of managing their email inventory and consequently large amounts go unsold or get bundled with other products without driving revenue," said Baer. "StormPost's Inventory Management gives the advertising sales staff the ability to view and track what has been sold and automates the process of releasing unsold inventory into the EO.com media exchange based on pre-defined business rules and frequency caps."

About Datran Media

Founded in 2001, Datran Media is a leading provider of performance-based marketing solutions. Datran Media powers EO.com (http://www.netmargin.com), one of the premier online affiliate marketing companies. Datran Media completes its suite of services with StormPost (www.datranmedia.com.

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