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Digital Axle Announces Partnership with Fathom Online

Digital Axle, the San Francisco-based interactive media consulting group today announced that it has concluded a partnership with Fathom Online, one of the nation's8217;s leading providers of search marketing and search optimization services.



The partnership will incent cross-referrals of online marketing assignments by both parties. Digital Axle will make its online pay-for-performance media services available to Fathom clients, while referring many of its own existing and prospective clients to Fathom. This mutually beneficial arrangement expands the competitive advantage of both companies by leveraging their respective industry strengths and capabilities.'s8221;



Commenting on the deal, Digital Axle CEO, Bruce Carlisle said 's8220;Both companies offer a high level of specialized expertise, tools and service that often can's8217;t be found at larger competitors. With this partnership both companies will be able to offer their clients a wider array of online marketing capabilities. We see Fathom as a like-minded pioneer in the industry.'s8221;



Matt McMahon, Vice President of Marketing Services at Fathom commented 's8220;Many of our clients and prospects are asking for responsible solutions in the pay-for-performance space. By providing entree to Digital Axle's8217;s PFP media services, we can give our clients a new channel that they often can's8217;t receive through our fee-for-service online agency partners.'s8221;



About Fathom Online

Based in San Francisco with offices in New York and Chicago, Fathom Online is a leading provider of digital marketing services, search engine optimization and marketing analytics technology. Fathom'ss customers include leading consumer, B-to-B and ecommerce advertisers, agencies and media companies. www.fathomonline.com



About Digital Axle

Led by two online industry pioneers, Digital Axle is a unique media buying and consulting services company that offers both traditional fee-based media buying as well as pay-for-performance (PFP) programs in which the company shares risk with its clients. PFP programs at Digital Axle offers brand-concerned advertisers a responsible degree of control over placement and messaging. Digital Axle was founded by Bruce Carlisle, former CEO and founder of SF Interactive, Michael McMahon, former CEO and founder of Exile on 7th and Left Field and Patrick Briggs, former Associate Media Director at SF Interactive. The company is based in San Francisco and can be found online at www.digitalaxle.com.



Contact: Bruce Carlisle

415.637.4037

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