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Digital Signage Stokes the Lights of Las Vegas

Las Vegas is known for its bright lights and giant signage. The marquees, billboards and illuminated wonders of the Wynn, Treasure Island, The Venetian, Bally's and PlanetHollywood gleam with promises for thrill-seekers and wide-eyed tourists and gargantuan profitability for their owners, the casinos and hotels that make Vegas come alive at night.

They used to be neon; now they are mostly digital. But underneath all that garish, glitzy signage is a revolution on a smaller and equally mind-boggling scale. It is a revolution in the handling, placement and content of the smaller digital signage by a start-up called AzureFire (http://azurefire.com/content_production.html). Their team helps their clients to strategize, set-up and deploy a very user-friendly digital signage assembly. Digital Signage by AzureFire allows for elegant solutions as the signage system comprises content, network management, software, displays with the capacity for real-time messaging. Once installed, utilizing a well-thought out template-based technology, even a company's most non-technical associates may log into a fully secure system and make text changes. To do this, they can make changes from a cell phone, iPhone, web browser or sophisticated, integrated automation systems developed by Creston or AMX. Content may be mixed with announcements of specific events, live feeds: news and entertainment, stock updates, sports, weather; any content the client wants and needs. Scala (

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