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Innovectra Announces Dynamic Couponing Partnership with BluRoute

Innovectra, an online local advertising technology pioneer and the first company to publish an integrated electronic Yellow-and-White pages directory, today announced a new couponing technology partnership with BluRoute to enhance Innovectra's ActivImpact offering. This new technology partnership is designed to extend and enhance revenue generation activities for the company's Internet Yellow Pages (IYP) partners and the millions of advertisers they represent. The new couponing service will be marketed under ActivImpact as ActivCoupon.

ActivImpact, announced in January 2008, is designed to impact and improve the performance of IYP's online search properties. In addition to the newly announce ActivCoupon technology, the other features of ActivImpact include SEO, SEM, Mobile, Widgets, LeadSites and Video ads,.

With ActivCoupon, Innovectra will provide publishers or advertisers with self-service access to a dynamic couponing capability for all of its web-based publisher's IYP sites, LeadSites it develops for IYP advertisers and other marketing distribution channels

"BluRoute's innovative dynamic couponing technology is a perfect fit for us as it is very simple for us, our publishers and their advertisers to use. Advertisers or publishers can either have an ID and password restricted web site to build compelling promotions in a few clicks, or alternatively, Innovectra can build promotions or coupons for any local advertiser. This also nicely complements and enhances our digital advertising platform and offers consumers another easy way to find the local products and services they need and save money too," said Innovectra CEO Thomas C. Lewis. "Offering our IYP partners another advertising capability to drive consumers to local advertisers is a powerful platform extension."

"Innovectra is a leading local advertising technology company", said Dale D'Alessio, President of BluRoute. "Their unique advertising technology platform delivers innovative and leading edge digital technologies that actually work for local advertisers. I'm impressed with their ability to adapt and integrate our technology seamlessly into their programs."

About Innovectra Corporation

An online local advertising technology pioneer, Innovectra Corporation (http://www.Innovectra.com) is the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra's ActivDirectory, ActivSearch and ActivTrak products are used in more than 12,000 U.S. cities and towns. ActivImpact creates value for local advertisers by providing advanced search engine optimization and technology that creates LeadSites for local businesses featuring video and mobile and voice offerings. Innovectra and Hagadone Directories, Inc won the Association of Directory Publishers Gold Book Award for Best Electronic Directory.The company's online customers also include Local Insight Yellow Pages, Metro Directories' Atlanta Yellow Pages, LocalTel Yellow Pages, Homepages Directories, Ambassador's New York Yellow Pages and Ross Publications.

About BluRoute, LLC

BluRoute, LLC, is a privately held company that provides an enterprise level suite of dynamic couponing tools for the internet marketplace. These tools support the creation, publishing, tracking and reporting of internet generated coupons. BluRoute provides complete, white label, couponing sites for clients, or supporting technology that enhances a client's existing internet marketing efforts and increases ROI. The Company is committed to providing technology that makes a difference in the market. Established in 2005 the Company maintains offices in the USA and Europe.

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