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Maxymiser Signs Strategic German Partner

Maxymiser, Europe's leading onsite content optimisation (http://www.maxymiser.com) provider today announces a strategic partnership with e-dynamics, Germany's leading web intelligence and analytics service company.

e-dynamics will drive the adoption of Maxymiser's technology in Germany by offering local language sales, marketing and managed services. Maxymiser's technology complements web analytics by identifying the most successful content and showing it to more visitors using techniques including multivariable testing.

Sven Gerber, Managing Director, e-dynamics commented "As in the UK, traffic acquisition costs are rising leading forward thinking online marketers to invest in the effectiveness of their websites at converting traffic. Germany is ready for Maxymiser's content optimisation technology."

Mark Simpson, Managing Director, Maxymiser added, "As the country with the largest number of internet users in Europe(1), there is a ready demand for content optimisation technology. We are pleased to be better able to support the German market through this partnership with e-dynamics."

Maxymiser provides onsite content optimisation to improve conversion rates online. Its flexible and progressive products are delivered in software-as-a-service form. These include multivariable testing (http://www.maxymiser.com/multivariate-testing.htm), Segmentation Targeting and Behavioural Targeting.

About e-dynamics:

e-dynamics is a specialized service company in Web Analytics and Web Intelligence (http://www.e-dynamics.de). We offer our customers a comprehensive range of services from strategy consulting, software integration, technical training, professional support and coaching.

About Maxymiser:

Maxymiser's platform can quickly test many thousands of versions of web pages. It automatically serves the pages which achieve the highest conversion rate. This provides a very fast and objective method of increasing revenues by short-cutting processes which are traditionally subjective, onerous and often inconclusive. Many clients see substantial revenue increases within days of engagement. Their promotions are more accurately targeted and their user experience can be progressively refined. As result they enjoy increased revenue.

The Maxymiser technology supports a range of optimisation techniques from multivariate testing (http://www.maxymiser.com/multivariate-testing.htm) (also known as multivariable testing) to behavioural targeting (http://www.maxymiser.com/maxymiser-personalisation.htm) (also known as behavioral targeting or web content personalisation)

Maxymiser was founded in 2006 and is based in the UK with offices in London and Edinburgh.

(1) Nielsen//NetRatings January 2008 internet usage data

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