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Mehera Shaw a FamilyOwned Fashion House Launches New Shopping Website...

Ever found the perfect little boutique somewhere in a small town and wish it could be in your home town A boutique with the smartest dresses, the most feminine skirts, the 's8220;just right's8221; summer blouse Until now, Mehera Shaw Boutique, a family-owned fashion house, has been the amazing find tucked away in the Chapel Hill region's8217;s Carr Mill mall.



Specializing in natural fibers and fairly produced fashions's8212;sewn using couturier stitching and hand printing--Mehera Shaw designs are a colorful, feminine, and unabashedly happy collection of cotton blouses, skirts, and dresses that restore femininity. With the launching of their new web boutique, owners, Shari and Mark Keller, are putting their one-of-a-kind fashion house in everyone's8217;s home town. Designer Shari Keller comments: 's8220;So many women are searching for the Mehera Shaw combination of socially aware, eco-friendly clothing and vibrant, feminine styles that we decided to become the great find in the web village.'s8221;



The small fashion house has always had a vision for the future: to connect eco-friendly and fair labor clothing with truly feminine sensibilities and to make their clothes accessible to the enlightened mainstream market. Their website offers a well-rounded collection of summer blouses, skirts, pants, dresses and scarves with user-friendly navigation in an artfully feminine site. Co-owner and jewelry designer, Mark Keller also displays his upmarket and one-of-a-kind ethnic-antique silver jewelry collections complete with vivid descriptions of the history and mythology behind each piece. The site is also very informative as the owners of Mehera Shaw take a vested interest in developing awareness about the history and methods of production of their clothing line.



's8220;We are doing what the organic food movement has been working on for the past few decades: making a product of quality and value while also appealing to taste, or, in this case, style. We are making fashionable 's8220;restoration wear's8221;, says Shari. 's8220;Our web boutique allows us, a small, family-owned company, to reach more of our customers and work toward greater sustainability.'s8221;



Mehera Shaw, is also developing their own collection of stylish organic/fair trade cottons. Their organic cottons will be incorporated into their seasonal spring/summer and fall/winter collections. They plan to carry their new product later this year in their Carr Mill boutique in Carrboro, NC and on the web at www.meherashaw.com.

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