Partner Fusion, an interactive online marketing agency has announced the opening of new offices in Guatemala City, Guatemala. Zel Giron (CEO of Partner Fusion America Latina) feels that "this marks a great day for advertisers in Latin America. This is the first interactive online agency that understands both the needs of this region and the dynamics of performance based marketing via the internet".
Partner Fusion is a full service marketing agency. They create and manage global performance marketing programs that allow clients to maintain tighter control of their brand strategy
while achieving "enhanced high-yield" performance-based marketing results. They refer to it as "leveraged exclusivity" (building performance partnerships based on exclusive relationships)
to describe their methodology. The process utilizes this relationship driven approach, to help brands build new performance-based marketing channels in search, affiliate, and lead
generation (http://www.partnerfusion.com).