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Reditus Solutions Helps U.S. Retailer Boost Online Sales by 23 Percent

U.S. eyewear retailer BestBuyEyeGlasses.com (BBE) recently boosted its conversion rate and online sales by more than 7 and 23 percent, respectively, thanks to a comprehensive web analysis and overhaul performed by New York-based web strategy consulting firm Reditus Solutions.

"We're absolutely thrilled with the results, which far exceeded our expectations," said Daniel Kandler, President of BBE. "For any business to boost sales by 50% in such a short time is a dream come true."

"Best of all," added Kandler, "thanks to the systems we now have in place, we're able to enjoy sustainable revenue and growth."

Reditus, which consults online businesses on everything from identity design to usability tests to Internet marketing, was tasked with enhancing the high-end eyewear retailer's online shopping site in a bid to attract more visitors and convert a higher percentage of sales.

"The eyewear industry is incredibly competitive, which made it especially important to let analysis and hard data tell the story rather than speculation," said Yuval Karjevski, Principal Web Consultant at Reditus. "Even the smallest miscalculation could put our client several steps behind their competitors."

Accordingly, Karjevski and his team carefully analyzed BBE's online business needs, and studied past performance. Reditus concluded its client would greatly benefit from a more powerful and efficient shopping cart solution (

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