↑ Grab this Headline Animator

Taking a Gamble on SMS Marketing

Leading mobile marketing firm www.txtlocal.com have recorded a steady increase in the number of gambling businesses using their online SMS marketing service in a bid to target existing customers with last minute reminder messages in a bid to promote forthcoming events, competitions and tournaments.

Feedback from Txtlocal (www.txtlocal.com) clients has been very encouraging despite the current downturn with many describing sms as highly effective in relaying last minute messages in a push to get customers through the doors.

Ladbrokes owned Crayford Greyhound Track in Kent have been using SMS marketing with success, describing the tactic as perfect for sending out last minute reminders just prior to an event. Marketing Manager Diana Illingworth states 's8220;We use text to remind customers about a forthcoming event. It's8217;s good to keep in touch with customers and sms makes it easy.'s8221; Illingworth continues by saying that response rates from SMS campaigns had been higher than predicted 's8220;We have achieved a good response to our campaignsbetter than expected.'s8221;

Private members club The Big Slick Poker in Purley, also use SMS messaging to promote a busy schedule of events and tournaments. Big Slick Manager Ashleigh Ace confirms 's8220;Text Marketing is a great way to advertise our club, tournaments have been far busier since using text.'s8221; The club plan to continue to use text communication to keep in contact with their members and encourage entry to tournaments.

The main strength of SMS communication is that virtually everyone in the UK has a mobile that they carry with them wherever they go. This makes it ideal for reaching people anytime and anywhere. Additionally, 75% of people also check their text messages immediately, which is itself could provide a powerful opportunity for marketing professionals.

Text is also a highly viral marketing tool capable of reaching far beyond initial recipients alone. Mobile Marketing Magazine reports that it's8217;s common for people to forward text news and promotions onto their friends, which results in even greater penetration for free. This may be another contributory factor to the particularly high response rates within mobile marketing.

Kevin Watchman of betting services Watchman Racing agrees that SMS marketing is more productive than other mediums. Watchman argues 's8220;It's8217;s much quicker and easier to send a text than a letter or email and because text messages are read within minutes of receipt, the response rates are much higher, making it more productive.'s8221;

Txtlocal (www.txtlocal.com) MD Darren Daws agrees stating that 's8220;A fraction can be spent on mobile marketing campaigns compared to other marketing mediums and yet the response from mobile can be much higher.'s8221;

Daws continues 's8220;Virtually everyone in the UK has a mobile phone that they carry everywhere, therefore it makes sense for businesses to use the mobile as an alternative way to communicate and interact with people.'s8221; Daws concludes 's8220;Businesses should concentrate on using mobile to build databases of consumers who have opted in to receive targeted offers, alerts and information from marketers.'s8221;

The growth in mobile communication is set to continue with a recent O2 survey by market research company Vanson Bourne, predicting that mobile marketing will grow by 150% over the next 5 years as marketers seek a more targeted and measurable approach to their marketing campaigns.

For further editorial information and requests for interviews or high resolution images contact Marketing / PR Manager Kathryn Mann at Txtlocal on 0845 009 3188 or email kathryn.mann @ txtlocal.com

Notes to editors:

www.txtlocal.co.uk was launched in 2006 and is now the one of the UK's8217;s leading business SMS text messaging companies behind many of the short messaging text numbers on television today. www.txtlocal.co.uk has clients from a wide variety of sectors including Subway, Blacks Leisure, Liverpool University, L's8217;Oreal and Nationwide.

They offer a range of services for a variety of organisations including pubs delivering 2 for 1 offers to local customers, bands making direct contact with fans, holiday parks promoting evening events, theatres growing an opt-in customer list to announce last minute tickets or even GP surgeries and mechanics sending appointment reminders by text.

↑ Grab this Headline Animator

---

This article has been robotically scanned and tagged by Prnewsnow with the following search tags. No human manipulation of these tags take place.
| Defysupply | Defysupply Com | free annual membership |

---

4895 readers online...

, Local News