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Viewpoints Joins Endeca Extend Partner Program to SeamlesslyIntegrate...

Viewpoints Network, a social technology and media company, today announced that it has joined the Endeca Extend partner program to help integrate robust search capabilities into its newly announced Viewpoints Technology Platform (http://press.viewpoints.com/2009/05/sears-holdings-selects-the-viewpoints-technology-platform-to-launch-the-mysears-mykmart-online-commu.html). Through plug-and-play modules, called cartridges, Viewpoints can plug directly into the user experience using Page Builder, a component of the Endeca Commerce Suite (http://www.endeca.com/retail/ecommerce/index.html) and the Endeca Publishing Suite (http://www.endeca.com/media-publishing/publishing/index.html). Through the innovative Endeca Extend program, Viewpoints is able to provide their customers with integrated search, navigation, and merchandising features on top of the rich social community and feedback functionality of the Viewpoints Technology Platform that help to build a dynamic online community for their own customers.

Endeca and Viewpoints are invested in the success of many of today'ss most successful online businesses said John Andrews, vice president, Industry Solutions for Endeca. Endeca Extend provides the foundation to allow our customers to seamlessly integrate technologies with search and navigation-based promotion so they can focus on what matters most - creating a superior site experience to grow their businesses.

The Viewpoints Technology Platform is a hosted technology service that helps leading brands engage their customers in a conversation to create online communities that drive organic traffic, increase conversion, provide customer insight and build brand equity. Now for the first time, companies can combine social features such as friending, commenting, private messaging, photos, reputation rankings, RSS feeds, and tight connections to social networks, with important customer feedback opportunities such as reviews, discussion boards, blogs, idea submission, voting and ranking.

As a certified member of Endeca Extend, Viewpoints has access to the ideas, technologies, and tools needed to integrate search and navigation-based merchandising and spotlighting into their existing offerings. In turn, site owners can leverage Endeca Extend to maximize their investment in Viewpoints. Endeca Extend empowers retailers and distributors to create effective, profitable site search, navigation and merchandising, resulting in faster time to outstanding sites with higher conversion rates and order sizes. Endeca Extend enables media and publishing firms to create a site experience that engages visitors and draws them deeper into content, increasing page views, advertising revenue, and subscription sales.

Endeca is a leader in providing innovative technology solutions to help eCommerce and Media companies deliver best in class consumer experiences. said Matt Moog, Founder 's38; CEO of Viewpoints Network. Endeca'ss faceted search and navigation technology allowed Viewpoints to focus its efforts on the creation of best in class social and community features for the Viewpoints Technology Platform. We are pleased to be a part of this program to help Endeca customers create vibrant online communities that drive measurable business results.

Viewpoints Network will be participating in the Discover conference being held this week in Boston. For more information on Endeca Extend, visit www.endeca.com/partners/endeca-extend.html.

About Viewpoints Network

Viewpoints Network is a social technology and media company focused on helping consumers make smarter decisions. We specialize in building communities and motivating social influencers to share their experiences by writing reviews, blog posts, how to guides, participating in discussion boards and contributing and voting on ideas. We then help organize and present those contributions to help other consumers make well informed purchase decisions. The Viewpoints Technology Platform runs Viewpoints.com (http://www.viewpoints.com)and powers communities for customers like Sears Holdings Corporation (MySears (http://www.mysears.com)).

Viewpoints Network, LLC is a privately held company headquartered in Chicago.

About Endeca

Endeca is a leading provider of search applications. Search apps built on Endeca'ss technology deliver the clearest visibility into information, driving hundreds of millions of dollars in cost savings and increased revenue for our customers. Powering these solutions is Endeca'ss Information Access Platform, a major enterprise search innovation based on a fundamentally new architecture for building high-ROI applications that let users access any data from anywhere any way they need it. With this improved information visibility, customers make better choices, and employees better decisions. More than 250 million end users around the world access information through Endeca solutions, which are in use at more than 600 leading organizations including: ABN AMRO, Boeing, Cox Newspapers, the U.S. Defense Intelligence Agency, Dell, Ford Motor Company, Hyatt, IBM, John Deere, the Library of Congress, Texas Instruments, and Walmart.com.

Headquartered in Cambridge, Mass., Endeca has operations in North America, Europe, and Asia. For more information: endeca.com (http://www.endeca.com) or info(at)endeca.com.

Contacts:

Melissa Lederer

Viewpoints Network

312.543.9537

melissa(at)viewpoints.com

Alison Durant

Director, Corporate Marketing 's38; Communications

617.674.6335

adurant(at)endeca.com

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