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viagogo and lastminute.com Launch CoBranded Ticket Exchange

viagogo, the market leader in secondary ticketing, has launched a partnership with lastminute.com Europe'ss leading independent online travel and leisure group.



The lastminute.com Ticket Exchange (http://lastminute.viagogo.com), powered by viagogo, has just gone live. The partnership makes www.viagogo.co.uk the official and exclusive secondary ticketing partner of lastminute.com. The service will be pioneered on the lastminute.com sport category, giving lastminute.com'ss users quick and easy access to the latest tickets for a huge range of sporting events.



viagogo is the first business of its kind in the UK and Europe to allow users to buy and sell tickets in a safe, secure and guaranteed way. The partnership means that viagogo will provide a co-branded ticket exchange for lastminute.com users, who will link to it from lastminute.com through a variety of banners and permanent links. Users can search viagogo'ss database of sporting events and buy and sell tickets on the co-branded ticket exchange site.



Eric Baker, CEO of viagogo, said: The new lastminute.com Ticket Exchange powered by viagogo gives lastminute.com users a whole new purchasing experience. Visitors to the website now have the best access to the biggest range of tickets for top sporting events and they will be safe in the knowledge that viagogo is the only guaranteed way to buy and sell their tickets with confidence. This brings together two pioneering business, both best in their class, and it'ss a partnership that will benefit consumers and each company alike.



Paul Shaw, lastminute.com'ss Lifestyle Director, commented: At lastminute.com our philosophy has always been to provide our customers with great solutions. The lastminute.com Ticket Exchange is an extension of this philosophy and offers our consumers access to a whole new range of sporting experiences, all within the safest and most secure purchasing environment.

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