Direct Marketing for Number Plate Investors
A unique new service is being launched in the number plate industry to owners of high quality "name plates" who are looking to cash in on their investment.
The company offering this service is http://www.capeplates.co.uk/ who are a national supplier of private car registrations. Their new marketing campaigns can directly target potential customers sharing the same name as the registration. Robert O&#Donnell, director of Cape Plates, says, "The best way to sell a name plate is make the people with that name aware of the registration. A Cape Plates marketing campaign can reach thousands of people with the same name as your registration efficiently and effectively."
Name plates are high quality car registrations that read a first name or surname, such as RO 55 (Ross) and B10 GGS (Bloggs). They are extremely rare and highly collectable, with many people investing in these types of car registrations.
Cape Plates use the most current data of names and address and filter out anyone on the mail preference service to ensure the right people are included. The high quality of the mail shot is maintained by using high grade paper and laser printing. A hand placed stamp is used to avoid the letter looking like junk mail.
The service, however, does not stop once the letter has been posted. Cape Plates will act as agents throughout the entire process, dealing with the negotiations, sale and transfer of the registration. There is no need to field calls yourself and their office is open seven days a week so customers can easily make a purchase.
Every campaign is different and tailored to each individual number plate. The staff can offer advice on delivery frequency to ensure maximum exposure of the registration without wasted costs. Payment is linked to the frequency of delivery so you will only pay for letters that have been prepared and posted. This means that if a buyer is found towards the start of the campaign, the customer is not paying out for letters that no longer need to be sent.
The service is ideal for number plate collectors who simply haven&#t got the time to market their registrations effectively? Quotes can be obtained by contacting Cape Plates and asking about their direct marketing campaigns.