Xenna Announces Breakthrough in CurlRelaxing Gradual Loss of Curl and Frizz Achieved Without Harsh
February 8, 2005 -- Xenna Corporation recently launched its innovative hair gel and shampoo that dramatically increase styling flexibility by gradually removing unwanted curl and frizz. Since they contain no harsh chemicals, Curlaway Relaxing Gel and Shampoo release curl gently, without breakage. Curlaway is ideal for all hair types, including African-Americans, Hispanics and Caucasians with curly or frizzy hair who want bigger curls or a sleeker, more polished look.
One customer wrote: "I am of mixed African and Portuguese ancestry and have Latina type, but more tightly coiled hair." After using Curlaway, her stylist said: "Oh, look, your hair has come back from the dead. It is a miracle, we performed a miracle! It's very soft." Another remarked, "Curlaway is so natural and yet straightens so nicely. I've used it for four months and my hair is as smooth as silk!"
Curlaway Gel and Shampoo were developed to work together to gradually take away curl and stop hair from frizzing. The more Curlaway Gel is applied - either as a leave-in/wash-out treatment, or a daily straightening conditioner - the more hair lets go of unwanted curl, and changes to the loose curls, wavy texture or straight hair desired. The gel's patented formula is safe on skin and leaves hair softer, shinier, and easier to comb and style.
Curlaway Gel and Shampoo are safe for all hair types, and so gentle they can even be used on children's hair. The gel and shampoo also work great for men and those with very short hair. Curlaway may be used on hair that has been previously-straightened, permed or color-treated -the ingredients will not harm the scalp or cause any loss of color, breakage or drying. Curlaway Gel is applied to hair for 4 to 9 hours (usually overnight under a plastic cap), then washed out and followed by the Curlaway Shampoo. Or, it can simply be applied daily as a leave-in styling gel between Curlaway shampoos.
Pamela Bissell, Director of Sales for Xenna, describes Curlaway as a "one-step, safe and gentle method for softer, straighter hair. Curlaway is for anyone who wants to style their hair more easily and go for different looks. The results are gradual, however, and for very curly hair, expect to use the products for three months before reaching your 'perfect' hair goal. We tell customers to be patient and they will definitely see their hair straighter, more lustrous and easier to style." Curlaway also eliminates frizziness and knots in hard-to-manage hair, making tight curls easy to comb through.
Curlaway Relaxing Gel and Shampoo will be introduced to stores this fall. It is now available from Luminescence Catalog and online at www.xenna.com, or www.curlaway.com, or by calling Xenna at 1-800-368-6003. The 6 oz. jar of gel and 4 oz. bottle of shampoo are a 1-2 month supply ($29.95). As with all Xenna products, Curlaway Gel and Shampoo are unconditionally money-back guaranteed.
Xenna Corporation is a privately-held company which develops and distributes natural personal care products for skin, hair and nails. Xenna manufactures all natural NonyX Nail Gel, a patented ethanoic acid gel for discolored nails that clears nails by breaking down and exfoliating keratin debris, the source of nail discoloration, Callex Callus Ointment, a natural plant protease exfoliant for calluses and dry, cracked heels and skin, Curlaway Curl Relaxer, a low-pH gel for semi-permanent curl relaxation, 183 Topical Solution for Thin and Fine Hair, an MSM-rich scalp treatment and stimulant, 183 Follicle Shampoo for thin, fine and oily hair containing patented L-Toc, and all natural Ian Charles Volumizing Gel for hair that is flat or hard to manage.